Event lead context
After a trade show, Guru summarizes each contact — what was discussed, what product they asked about, and what the right next step is.
AI that knows your trade workflow.
Setu Guru is not a generic chatbot. It works inside the context of your actual contacts, quotes, documents and orders — and always waits for operator approval before anything happens.
Setu Guru
Native trade AI
You
Prioritize event leads that need follow-up today.
Found 4 contacts from Gulfood — 2 overdue. Opening the follow-up queue...
You
What is blocking this order's dispatch readiness?
Certificate of Origin and Packing List not uploaded. Flagged for operations.
You
Draft a quote follow-up for Kenya Family Grocers.
Draft ready — referencing Q-0294 (AUD 3,650). Awaiting your review before sending.
Where Guru helps
A trade intelligence layer across every stage.
Guru works where the work is — in leads, quotes, documents and dispatch — not in a separate chat window disconnected from your data.
Follow-up drafting
Guru drafts buyer and supplier follow-up messages using contact history, pipeline stage and prior interactions. You review and send.
Quote readiness review
Before you send, Guru checks the quote for pricing consistency, missing incoterms, stale approval status and buyer context gaps.
Document gap identification
Guru flags what is missing, incomplete or approaching expiry before operations is blocked — not after the shipment is already moving.
Dispatch blockers
For each order moving toward handoff, Guru surfaces what still needs to happen — across documents, approvals and shipment readiness.
Prioritization
Guru identifies which accounts, quotes and leads need attention first — based on overdue follow-ups, expiring validity and commercial pressure.
How Guru works
Guru suggests. Your team approves. Nothing is sent automatically.
Every Guru output — a follow-up draft, a gap flag, a prioritization call — is a suggestion that requires a human decision before it becomes an action. This is intentional. Trade relationships and commercial commitments need human judgement, not automation.
✓
Guru reads
Your actual contacts, quotes, documents and order status in real time
✓
Guru suggests
A draft, a flag, a priority — specific to that contact or quote
✓
You review
Edit, reject or approve the suggestion before it becomes an action
✓
Nothing leaves without approval
No emails sent, no records changed without your explicit confirmation
Product walkthrough
Experience Setu Guru in your workflow
A 30-minute walkthrough covering how Guru handles your event leads, quote review, document gaps and dispatch prioritization.