01
Growth Intelligence
Find the right markets, companies and opportunities before pipeline work begins.
ICP BuilderMarket IntelligenceOpportunity Finder
AI-powered Trade Execution OS
The Trade
Execution OS
Find opportunities. Win buyers. Execute every order.
Setu Flow connects market discovery, buyer and supplier relationships, quotations, approvals, documents, orders and dispatch in one operating system built for international trade.
One platformOne recordEnd-to-end executionAI-supported
Growth, commercial operations and execution in one command center
Setu Guru insightsTrusted by businesses growing across borders
Built for international trade
Your CRM ends at the deal.
Setu Flow runs the trade.
Every record, conversation and document moves forward with the transaction. No re-entry. No disconnected tools. No lost context.
The trade execution journey
Discover
Find markets and opportunities.
Capture
Bring leads and contacts into one system.
Convert
Qualify relationships and build commercial fit.
Quote
Control products, pricing, terms and versions.
Approve
Complete internal and buyer approvals.
Execute
Create orders and manage operations.
Dispatch
Close document, fulfilment and shipping gaps.
Grow
Learn what wins and improve the next cycle.
The Trade Execution OS
Five connected layers. One platform that runs trade.
From market discovery to dispatch, every workflow sits inside one connected operating system instead of separate tools.
02
Trade CRM
Manage buyers, suppliers and follow-ups with complete trade context.
Buyer & Supplier 360°Activities & Follow-upsRequirements
03
Commercial Operations
Control quotations, pricing, versions, terms and approvals.
Product CatalogPrice Lists & CurrencyQuote Versions
04
Trade Execution
Move approved business into orders, documents, fulfilment and dispatch.
Order ManagementDocuments & ComplianceDispatch Tracking
05
Intelligence & Control
Use AI and reporting to guide priorities, surface risk and improve performance.
Setu Guru AIAnalytics & ReportsAlerts & Audit Trail
One connected system from opportunity to dispatch — without re-entering the same information across tools.
Industry execution workspaces
Built for every trade business.
One Trade Execution OS, configured around the requirements, approvals and handoffs of your industry.
Exporters
Manage international buyers, quotations, documents, orders, shipping and compliance.
Importers & Sourcing
Source globally, compare suppliers and manage procurement from enquiry to order.
Apparel
Connect styles, samples, costing, production milestones, compliance and shipment.
Packaging
Manage specifications, pricing, artwork, proofs, production stages and dispatch.
Manufacturing
Move enquiries through quotation, operational handoff, production and delivery.
Distribution
Manage accounts, territories, price lists, repeat orders and supplier coordination.
Setu Guru
AI intelligence across every stage of trade.
Setu Guru understands the market, relationship, quote, document and order context already inside Setu Flow and recommends what needs attention next.
Smart recommendations
Risk and compliance alerts
Market and price insights
Document checks
Drafts and follow-ups
Next best actions
Compare
A CRM tracks the deal.
Setu Flow executes the trade.
Generic CRMs manage sales activity. Setu Flow carries the same record from market opportunity through operational execution.
| Capability | Generic CRM | Setu Flow — Trade Execution OS |
|---|---|---|
| Opportunity management | Sales pipeline | Growth Center and pipeline intelligence |
| Buyer and supplier records | Contacts and activities | Complete relationship, product and trade context |
| Quotations | Add-on or basic quoting | Products, currencies, Incoterms, versions and approvals |
| Documents | Attachments | Required, missing, expiring and approved readiness |
| Orders | Closed-won handoff | Connected quote-to-order execution |
| Operations | External system | Built into the workflow |
| Production and dispatch | Not included | Vertical execution workspaces |
| AI and analytics | Generic sales assistant | Contextual trade intelligence across growth and execution |
Run your trade on one platform
See Setu Flow mapped to your real workflow.
We will map how your team finds opportunities, manages buyers and suppliers, prepares quotations, controls documents and moves orders toward dispatch.